The Polish e-commerce market is experiencing a rapid and robust growth trajectory, presenting significant opportunities for cross-border merchants.
The latest data from the largest online sales management and automation platform in Central and Eastern Europe reveals promising trends and projections for the future.
Impressive Growth in the Polish E-Commerce Market
According to recent data, the Polish E-commerce Status Index reached 133 points in June 2024. This marks an impressive increase of 15 points compared to 118 points in June 2023.
Despite a slight dip in online sales by 3.7% in June compared to May, the year-over-year increase was 12.6%, surpassing the 10.3% growth rate recorded in June 2023. Notably, domestic sales in Poland grew by 12% year-over-year in June, while cross-border sales surged by 15.8%.
Seasonal Trends and Expert Insights
Experts suggest that the weaker performance of the Polish e-commerce sector in June compared to May is typical. “June is historically a weaker month than May due to its shorter duration,” they noted.
Additionally, “June 2024 had more weekends, which is generally unfavorable for online transactions.” Overall, the average, maximum, and minimum values of the Polish E-commerce Status Index for the first half of 2023 were lower than those for 2024.
This indicates a robust and steadily growing e-commerce market in Poland this year.
Significant Growth Potential in the Polish E-Commerce Market
According to the latest reports, the Polish e-commerce market is expected to grow by $28.09 billion from 2023 to 2027, with a compound annual growth rate (CAGR) of 15.56%.
Projections suggest that the market will reach $35.2 billion in 2024 and rise to $47.15 billion by 2027. This significant growth potential presents a vast opportunity for cross-border merchants to tap into the burgeoning market.
Increasing E-commerce Orders and Order Value
Data indicates that the number of e-commerce orders in Poland increased by 10.9% year-over-year, with the average order value rising to 196.1 PLN (approximately $50), an increase of 1.5% year-over-year. These trends highlight the increasing consumer confidence and spending power within the Polish e-commerce market.
How ASLG Develop Your E-Commerce Business in Poland
Comprehensive Support and Solutions
ASLG offers a range of services designed to help businesses thrive in the Polish e-commerce market. Our expertise in international shipping and logistics ensures that your products reach Polish consumers efficiently and reliably. We provide end-to-end solutions, from customs clearance to final delivery, ensuring a seamless experience for your customers.
Expert Guidance and Market Insights
Our team of experts offers valuable insights and guidance to help you navigate the complexities of the Polish market. We assist with market entry strategies, compliance with local regulations, and optimizing your supply chain for maximum efficiency.
Leveraging Technology for Growth
At ASLG, we leverage the latest technology to enhance your e-commerce operations. Our advanced online sales management and automation platform streamlines your processes, enabling you to focus on growing your business.
Join the Growing Market
The Polish e-commerce market is rapidly developing, with all indicators showing positive growth trends and a promising outlook. By partnering with ASLG, you can take advantage of these opportunities and expand your cross-border business into one of the most dynamic markets in Central and Eastern Europe.
